Festival of Golf
The golf day as a full festival format
Festival of Golf is the festival edition within The 19th Collective: a golf day that does not end at the last flight, but starts its second half there.
The game during the day, the programme after — from lounge music over drinks to a DJ set that carries the evening. Where a regular golf day peters out in a prize ceremony, this format runs on into the night.
For brands and client days the format works because it serves two audiences that rarely coincide: the golfers, and the guests who come only for the evening.
- Format
- Golf day with a full evening programme
- Audience
- Client days, sponsor events and brand activations